>"It's fluff because it doesn't actually examine any of its theses closely."
Since you would like to see them being expanded upon, here's the piece that this is an excerpt from, happy reading - https://www.pegc.us/archive/Articles/eco_ur-fascism.pdf
However, it does say this right at the top of the page. You must have missed it in your hurry -
>The very personal essay that this is an excerpt of is "Ur-Fascism"
The full Umberto Eco essay: https://www.pegc.us/archive/Articles/eco_ur-fascism.pdf
Another 14 point list by Dr. Lawrence Britt that is also relevant: https://ratical.org/ratville/CAH/fasci14chars.html
A Scholar of Fascism Sees a Lot That’s Familiar with Trump https://www.newyorker.com/culture/culture-desk/a-scholar-of-...